Successful Synagogue Fundraising Today: Overcoming the Fear of Asking for Money

"At almost every institution around the country, there is money left unasked for and, as a result, not given. 'Wait,' you might say. ’We have an annual appeal every year! Every family in our congregation is asked for a donation at High Holiday services. If they haven’t given, they just don’t want to give to us.‘ That may be how you perceive the interaction, but do your congregants see it the same way?“—from Chapter 1

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