NPD in Indigenous Chinese Companies and its Deployment within the Chinese Economy

The thesis aims to examine and explore NPD activities within China and establish whether a Western interpretation of NPD is appropriate to indigenous Chinese companies, engaged in an economy which is entering an era of globalisation.

The research is based on ten case studies undertaken within five industrial sectors: lighting (light fabrication), watches (personal consumer products), white goods, automotive and telecommunications. Cases are representative of the differing types of Chinese o...