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Andrea Moda Formula: The Legend Of The Formula One Team Too Bad To Be True

Paperback
$19.99
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A sharp, deeply reported case study in how failure reshaped modern Formula One—told with access, authority, and bite. This book turns motorsport chaos into a lasting industry lesson.

In 1992, a shoe manufacturer from rural Italy decided to conquer Formula One. What could possibly go wrong?

Ian Strathcarron delivers a riveting exposé of Andrea Moda Formula—the team that became synonymous with chaos, ambition, and spectacular failure. Andrea Sassetti's audacious dream of elevating his fashion b...