Altruism Without Trying: The Surprising Way Entrepreneurs Save the World

What if "selling out" is actually the best way to save the world?

Ask a young person who wants to make a difference where to work, and the answer is almost always the same: a nonprofit, or maybe government. Business comes in at a distant third. It’s seen as the path of “greed,” of “compromised integrity,” of “giving up” on your ideals.

But these notions aren’t simply naïve; they’re flat-out wrong—and dangerous.

That’s why entrepreneur and CEO Joel Trammell and economist Peter Jacobsen have w...