Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby

The Wall Street Journal’s best baby board book of the past twenty years

Over 1,000,000 Moimoi books sold in Japan

What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over a million books!

How do you say it? “Moi” is a fun nonsense word that rhymes with “koi.” You can change how you say it to match what the moimoi are doing—as they dance, grow, and even sing . ...