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Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby

Board Book
$7.95
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A playful high-contrast board book from the University of Tokyo “Baby Lab”—scientifically proven to hold baby’s attention

“Full of delicious colors and . . . real charm.”—The Wall Street Journal

What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books!

How do you say it? “Moi” (もい) is a fun nonsense word that rhymes with “koi.” You can change ...