Bad Data: Why We Measure the Wrong Things and Often Miss the Metrics That Matter

Highlights the pitfalls of data analysis and emphasizes the importance of using the appropriate metrics before making key decisions. Big data is often touted as the key to understanding almost every aspect of contemporary life. This critique of "information hubris" shows that even more important than data is finding the right metrics to evaluate it. The author, an expert in environmental design and city planning, examines the many ways in which we measure ourselves and our world. He dissect...