Upheaval: Crafting a Culture & Managing Your Message Through a Crisis

Imagine this: one of the country's top hospital administrators partners with one of the nation's top branding and public relations experts. They joined forces in Naples, Florida, to lead a premiere healthcare organization during a management crisis that split the hospital and the community. But as this crisis boils, another looms.

COVID-19 is bearing down on America, making the conflict in management seem tiny in comparison to t...