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The Strategy Trap: Why Companies Fail at Execution and How to Get It Right
By Kevin Ertell
Hardcover
$28.95
By Kevin Ertell
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Most strategies don’t fail on paper. They fail in the real world—where priorities shift, teams misfire, and execution breaks down.
In The Strategy Trap, veteran operator and former Nike executive Kevin Ertell delivers a no-nonsense guide to solving the problem every leader faces: why great plans so often go nowhere.
Drawing on 30+ years of experience leading execution at global brands like Nike, Sur La Table, Borders, and Tower Records, Ertell shares the hard-won lessons that separate compa...
In The Strategy Trap, veteran operator and former Nike executive Kevin Ertell delivers a no-nonsense guide to solving the problem every leader faces: why great plans so often go nowhere.
Drawing on 30+ years of experience leading execution at global brands like Nike, Sur La Table, Borders, and Tower Records, Ertell shares the hard-won lessons that separate compa...
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