Barbieland: The Unauthorized History
By Tarpley Hitt
Paperback
$20.00
By Tarpley Hitt
4|
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"A rollicking tale of how Mattel spied, copied, and stole its way to market dominance, then fought with military intensity to compel us to buy more and more." --The New York Times The secret history of Barbie and what Mattel has done to keep her on top.For nearly seven decades, Mattel billed Barbie as the first adult doll--a revolutionary alternative to the baby dolls before her, which had treated little girls as future mothers rather than future women. But Barbie was no original. She was a...






















