Click: How to Make What People Want

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way-based on firsthand experience with more than three hundred new products and businesses.

Every big project-whether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood café-requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wr...