The Next China Is Still China: An Insider's Playbook for Winning in the New Era

A revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity—by two leaders who, over the course of decades, have taken turns helming McKinsey’s management consulting practice in China.

In just forty years, China has transformed from a closed economy into a global powerhouse. Riding the tailwinds of its massive labor supply, aggressive in...