Holding onto What's Mine: Bad Bunny, Winning, and Cultural Power

In this urgent and incisive reckoning, bestselling author Julissa Arce uses Bad Bunny’s rise to challenge what success really means—and makes the case that it only counts when we bring our community with us.

Bad Bunny’s Super Bowl halftime was viewed more than four billion times across broadcast, digital, and social media platforms. But to Latinos, it was bigger than viewership. It was proof that global success does not require cultural erasure. On the contrary, Benito Antonio Martínez Ocasi...