Outside In, Inside Out: Unleashing the Power of Business Strategy in Times of Market Uncertainty

“A must-read for all strategy enthusiasts and novices alike. Dr. Mortlock’s significant experience in strategy is evident.” — Rocky Vermani, SVP Innovation & Sustainability, Nova Chemicals

“A masterful guide for navigating the complexities of modern business.” — Mary Moran, Board Director, Kudos Inc.

The business world continues to be fraught with immense risk, uncertainty, and complexity. Post-COVID, we’ve seen the impacts of the war in Ukraine, an increasingly bellicose China, supply chai...