Coolness: The Pure Elegance of Freedom

"Coolness" – what does the word actually mean, and what does it mean to "be cool"? In this revised new edition of the bestseller, Michael Köckritz explores these questions from a holistic perspective — encompassing style, culture, and the timeless facets of a captivating phenomenon.

“Coolness” – on the one hand, a meaningless buzzword today; on the other, a self-assured, late-modern attitude and behavioral strategy with rebellious roots against an unjust world.

But what does the word “cool”...