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The Flying Springbok: A History of South African Airways Since Its Inception to the Post-Apartheid Era

Paperback
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An artistic rendering of the African antelope, the Springbok, was depicted with stylized wings to serve as the logo of South African Airways (SAA) for well over 60 years. It was replaced by a new corporate identity when the airline was rebranded after the demise of apartheid, the release of Nelson Mandela from political incarceration, and the introduction of a non-racist democratic society in South Africa in the mid-nineties. As a state-owned entity, many people once saw SAA as the 'aparthe...