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Building a Business Development Culture and Strategy: A Management Guide for Law Firm Leadership
Paperback
$240.00
By JeanMarie Campbell, Deborah B. Farone (Editor), Julie Henson, Heidi K Gardner, Jamie Diaferia, Andrew Longstreth, Trish Lilley, Allan Schoenberg, Renate Wagner, Renee Branson, Jennifer Leonard, Monica Rodriguez Kuniyoshi, Jessica Grayson, Ida Abbott, Tim Corcoran, Jaron Rubenstein
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What does it take to develop and sustain a culture that values marketing, business development, and client care as shared responsibilities across the firm? Drawing on decades of experience advising law firm leaders, chief marketing officers, and partners, Building a Business Development Culture and Strategy provides senior management and practice leaders with actionable strategies for integrating business development into their organization's fabric.
Through practical frameworks, candid int...
Through practical frameworks, candid int...