P.I.M.P Your Content: A Guide to Sustainable Marketing

Our online lives contribute more carbon emissions than the aviation industry. As business owners and marketers, we rely on online marketing to grow our business, reach our audience and sell our products. But it comes with a cost.

Feeding the content machine often means creating even more content for fewer returns. In this book, Fiona Brennan take you through lessons learned from creating content with companies ranging from large multinational companies to solopreneurs, and the sustainable ap...