Where's My Umbrella, a Crash Course in Crisis Management

WHRE'S MY UMBRELLA: A CRASH COURSE IN CRISIS MANAGEMENT, combines the best of NEVER SAY NEVER with detailed analysis of recent crises - from the Madoff Scandal to Hurricane Sandy - and, with up-to-date best practices, crisis management expert Len Biegel makes the case that many crises can be prevented. Len, president of the communications counseling firm The Biegel Group, brings his deep experience in a wide range of crises and reputation challenges to WHERE'S MY UMBRELLA. From the Tylenol ...