Rover Cars of the 1930s In Detail

At the start of the 1930s, the Rover Company was in a precarious position. The slowdown in car sales caused by the Recession compounded the problems of an incoherent model-range, and in late 1931 Rover’s bank called for an independent investigation into the company’s business. That investigation called for nothing short of a re-organisation of the Board of Directors. Yet within three years, Rover had established one of the soundest management teams in the business and had completely rationa...