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Waves of Change: A Study of Social Mood
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A Study of Social Mood
Waves of Change: A Study of Social Mood by Mikko Ketovuori reveals a hidden force behind history, politics, culture, and markets known as collective mood. We are not only Homo sapiens—rational thinkers—but Homo sentiens—feeling humans. Our shared emotions rise and fall in powerful cycles, shaping events long before they unfold. Revolutions, booms and busts, cultural shifts, and even artistic breakthroughs are not random; they follow the tides of social mood. Through th...
Waves of Change: A Study of Social Mood by Mikko Ketovuori reveals a hidden force behind history, politics, culture, and markets known as collective mood. We are not only Homo sapiens—rational thinkers—but Homo sentiens—feeling humans. Our shared emotions rise and fall in powerful cycles, shaping events long before they unfold. Revolutions, booms and busts, cultural shifts, and even artistic breakthroughs are not random; they follow the tides of social mood. Through th...