The Rich in Public Opinion: What We Think When We Think about Wealth

What do people in the United States and Europe think about the rich?

There are several thousand books and articles on stereotypes and prejudices directed at countless different social groups. In contrast, there has only been sporadic research into stereotypes about the rich and no published comprehensive, scientific study on the topic—until now. Negative prejudices and stereotypes have repeatedly been used to justify the exclusion, expulsion, persecution, and murder of minorities who have be...