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The Iconist: The Art and Science of Standing Out

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Winner of the 2019 O.W.L. Outstanding Works of Literature Award



Why do we immediately recognize art by Van Gogh and Warhol?

What does Beethoven share with Rage Against the Machine and Madonna?

What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)?

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how...