Marketing for Leaders: 11 Keys to Building Trust, Clarity, and Connection in a Noisy World
eBook
$9.99
By Meredith Dennis CDMP, PCM, PMMC, Deborah Froese (Editor), Veronica Fielding, Sacha Awwa, Beth Ford, Laura Merritt, Jeanna Valenti, Dave Rodgers, Shelby Jo Long, Kimberly Kayler, Matt Markel, Josh Lyons, Dan Vega
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A practical guide to turning leadership and credibility into marketing that actually works.
71% of consumers doubt that brands will follow through on their promises. The gap between what you say and what you do is costly—and an audience can feel that. Leaders can no longer treat marketing as a surface-level function. Marketing must reflect the organization behind it.
Marketing for Leaders is the third volume in the For Leaders anthology series, addressing this gap directly. Eleven expert cont...
71% of consumers doubt that brands will follow through on their promises. The gap between what you say and what you do is costly—and an audience can feel that. Leaders can no longer treat marketing as a surface-level function. Marketing must reflect the organization behind it.
Marketing for Leaders is the third volume in the For Leaders anthology series, addressing this gap directly. Eleven expert cont...



