Ricard: 90 Years of Iconic Objects

Cult items from an iconic brand rooted in French heritage, this book celebrates 50 years of Ricard. Text in English and French.

This book pays tribute to nine decades of iconic advertising items from the Ricard brand retracing their history and their impact on our collective memory since the invention of pastis.

From the first bottles to the emblematic carafes and ashtrays, each item tells a part of the Ricard’s history, shaped by the creative vision of Paul Ricard and his successors. The bo...