In a Cult of Their Own: Bollywood Beyond Box Office

‘ Cults become cults, they are not made. It’ s the becoming that is interesting, not the making.’ There are some films that sure fizzle out of the theatres in a heartbeat, but figure out a way to survive. Through a torrenteaked online, on an old bootlegged DVD or VHS, or YouTube upload and then in the hands of the omnipresent Twitterati— the films form a ‘ cult’ of their own.This book is a tongue-in-cheek ode to these cult movies of Hindi filmdom, ones that despite not having made moolah at...