Deep Loyalty: How to Create Lasting Customer Value in an AI-Driven World

In Deep Loyalty, Steven takes you on a journey toward a new CX strategy, one that embraces the power of AI while building stronger, more resilient customer relationships.

Customer Experience is going through the most radical transformation in its history. AI is reshaping the rules of the game and in doing so, it is putting traditional customer loyalty under serious pressure. Large AI platforms are inserting themselves between brands and customers, increasing the distance between the two. At ...