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Entrepreneurial Business Venturing: Digitalisation Trends

By Vanessa Ratten
eBook
$89.00
By Vanessa Ratten
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In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs. It focuses on entrepreneurial business venturing as a means of understanding how businesses innovate, take risks, and think futuristically. The text emphasizes the importance of understanding digitalization trends in these ventures to grasp digital innovation trends better.

The book explores w...

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BusinessManagement & LeadershipManagement - Professional & Reference