Mere Economics: Lessons for and from the Ordinary Business of Life

When one hears the word “economics,” it is easy to conjure up images of charts, graphs, and spreadsheets. One might think of traders, clamoring to buy and sell various stocks from companies that the normal man has never even heard of or seen. Or, more likely, they might think of accountants, crunching away numbers in a cubicle, trying to balance budgets.

This, however, is not the reality for Art Carden and Caleb Fuller. In their book, Mere Economics, these professors do more than simply d...