The 24/7 CEO: The Battle for Survival That Helped Build Digital Advertising

When the dot-com bubble burst in March 2000, thousands of companies vanished overnight. 24/7 Real Media should have been one of them.

David J. Moore's company went from a $1.8 billion market cap to penny stock territory in months. With 400 employees laid off, a stock price under a dollar, and auditors issuing a "going concern" opinion that signaled imminent failure, even his own leadership team wanted to discuss bankruptcy.

Moore's response: "We are taking this to the end."

The 24/7 CEO is the...