How Ideas Work: The Invisible Pattern Behind Every Great Idea

Most people assume creativity is something you either have or you don't. This book is here to prove them wrong.

We've all been there. Staring at a blank page waiting for inspiration to strike. Sitting in a meeting watching others churn out idea after idea while you sit back. Watching a good idea slowly die somewhere between inspiration and execution and not knowing how to save it.

What feels like a creative block is almost always a signal that something specific in the process has gone wrong...