The Next Marketing: From Molecule to Mindset-How Doctors Decide and How Marketers Can Win the Script

In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution? Nudges.

The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD-physician, entrepreneur, and founder of the world's first physici...