The Fun Economy: How Tourism, Sports, and Entertainment Are Changing the Way the World Words (and Plays)

Humanity spent nearly 250,000 years trying to survive.

Now we're trying to figure out how to spend our lives-and that may be the biggest untold story of the twenty-first century.

This is the book that tells that story.

As billions of people have entered the global middle class, spending has shifted from necessities toward experiences. Vacations. Concerts. Sports. Festivals. Entertainment.

Bo Bernhard gave it a name: the Fun Economy-and it now moves roughly one in every seven dollars spent on Ea...