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Authentic: A Memoir by the Founder of Vans

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Authentics, Old Skools, Sk8-Hi’s, Slip-Ons or Eras? How many smiling memories of life in your Vans, the fun in your footsteps, and that bit of connection to a culture of skaters, surfers, graffiti artists, rockers and “Off the Wall” renegades? All of this for the reasonable price of an excellent shoe, made by people who held fast to what was right and knowing what was wrong. Van Doren's founding tale of an iconic brand is a delightful mix of biography, advice, business profile and inspiration; a compulsively readable ode to work and a lesson in honest retail.

In the tradition of bestsellers such as Shoe Dog, Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands.


You may not have known their creator, but you certainly know the shoes: for more than four generations, Vans shoes have been synonymous with cool.



Now in Authentic, a memoir written by Paul Van Doren and published just before his May 2021 death, the charismatic founder of Vans shares his story of...