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Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

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"Lohr uses his Pulitzer Prize-winning reporting skills to dig into and explain the power, pervasiveness, and potential downside of big data." —Library Journal

In Data-ism, New York Times reporter Steve Lohr explains how big-data technology is ushering in a revolution in proportions that promise to be the basis of the next wave of efficiency and innovation across the economy. But more is at work here than technology. Big data is also the vehicle for a point of view, or philosophy, about how ...