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How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail--and How You Can Avoid It

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Every business owner dreams of success, but the majority of businesses are doomed to fail.



This book offers a journey through the pitfalls that cause 90% of companies to crash—and the crucial remedies entrepreneurs can use to avoid (or fix) them.

Kim Hvidkjær was 29 years old when he became a millionaire. Two years later, after a cluster of disasters, he found himself basically broke. Now, having rebuilt his fortune as the founder of several successful ent...