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Organizational Rhetoric: Situations and Strategies

By Mary F. Hoffman, Debra J. Ford
eBook
$97.00
By Mary F. Hoffman, Debra J. Ford
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An unprecedented text explains how to analyze the role of rhetoric in organizations

Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of ...