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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

By Eric Siegel
eBook
$17.00
By Eric Siegel
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"Mesmerizing&fascinating..." —The Seattle Post-Intelligencer

"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com

Award-winning | Used by over 30 universities | Translated into 9 languages

An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay r...

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