Social Media Campaigns: Strategies for Public Relations and Marketing

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals.

In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The drive to create authentic human connection. Focusing on the principles for effective strategic c...