Sunday Money: A Year Inside the NASCAR Circuit

NASCAR racing, once considered no more than a regional circuit of moonshiners pounding around low-country dirt tracks in a cloud of red dust and cliché, has somehow become America's fastest-growing spectator sport. With 75 million ardent fans, it is a sports entertainment empire built at the very crossroads of pop culture, corporate commerce, and American mythology -- a platinum-plated, V-8 hero machine.

Smart, funny, and profane, Sunday Money is the kaleidoscopic account of a season on the ...