A Concise Guide to Marketing Your Business

Written in an easy to understand style the book aims to dispel the myth that marketing is a complex subject only of benefit to large businesses and gives a clear explanation of how the theories of marketing can be used in a practical manner. It aims to help you answer the three key questions in relation to your market; where are you now? where do you want to be? how are you going to get there? and includes guidance on how to use the tools of marketing to gain a clear competitive advantage o...