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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
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The First How-To Strategy Guide to Transmedia Storytelling
“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
—David Gale, Executive Vice President, MTV Cross Media
“Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . A...