A critical investigation of the merits and drawbacks of in-depth interviews

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of applied sciences, language: English, abstract: When commencing to plan a study, researchers face the oftentimes challenging task to decide on the adequate research method for their investigation problem at hand. Since the appropriateness of a study, as well as its ability to be accepted as scientific research, depend very much on the correct choice of the appl...