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A Customer-oriented Manager for B2B Services: Principles and Implementation

By Valerie Mathieu
eBook
$142.00
By Valerie Mathieu
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The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation.

A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools n...

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