A History of Brands: Origins of Consumer Markets

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.

In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

In A History of Brands, you’ll explore:

• Brand Origins: Learn about the early days o...