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A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices
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For PR Industry Beginners
Amy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.
Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional media to land earned media coverage, increase website rankings and build relationships.
But she ...