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A Nation of Small Shareholders: Marketing Wall Street After World War II

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The little-known story of Wall Street's effort to court individual investors during the Cold War in order to build a bulwark against communism.

Immediately after the frightening Great Crash of 1929, many Americans swore they would never—or never again—become involved in the stock market. Yet hordes of Americans eventually did come to embrace equity investing, to an extent actually far greater than the level of popular involvement in the market during the Roaring Twenties. A Nation of Small ...