A Store Near Me: The online presence that outranks, outshines and outlasts the competition.

by Keegan Edwards

Overview

Research online, buy offline behavior is on the rise. In fact, 82% of smartphone users conduct online research on their phones before making purchases in a store. The way your business looks online is literally attracting or deterring potential customers every single day. This book outlines the proven strategies used by over 1,500 retail stores just like you to improve their online presence and increase sales. These strategies are built for small business owners so the advice is affordable, practical and relevant. The author takes you on a step by step journey through the six key pillars of your online presence. You will discover powerful best practices to improve your website, social media, email marketing, online reviews, local SEO and paid advertising efforts. Discover the powerful six pillar web presence that is guaranteed to help you grow your business.

Product Details

ISBN-13:	9781098304607
Publisher:	BookBaby
Publication date:	04/06/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	300
File size:	4 MB

About the Author

Keegan Edwards is the President and CEO of New Media Retailer, the award-winning digital marketing solutions provider for independent retailers. Over the past 12 years, he has helped thousands of small business owners create winning marketing strategies. A native of upstate New York, he currently resides in Raleigh with his wife and daughter.

Table of Contents

1 Introduction ix

2 Six Pillars of Digital Presence 1

3 The First Pillar-Websites 5

Why does my business need a strong website? 6

Demystifying the Technical Aspects of a Website 11

Choosing a Website Platform 18

Ensuring User Security 26

Anatomy of a Quality Website 29

Ecommerce vs Informational Website 50

Web Apps & Plugins 71

Website Accessibility 75

4 The Second Pillar - Social Media 77

Why does my business need Social Media? 78

Content Strategies for Major Social Platforms 87

5 The Third Pillar - Email Marketing 109

The CSTR Approach 111

6 Fourth Pillar - Online Reviews 129

Major Platforms 132

Gathering Reviews 139

Negative Reviews 143

7 Fifth Pillar - Local SEO 147

Technical SEO 151

Content Strategy SEO 166

8 Sixth Pillar - Paid Traffic on Facebook & Google 179

Digital Ads Terminology 182

Google Ads 183

Facebook Ads 188

Common Strategies 189

9 The Six Pillars 201

10 Digital Operations 203

Picking Vendors 204

In-source vs. Out-source 206

Building a Website 212

Social Media 218

Email Marketing 223

Reviews 226

SEO 231

Paid Traffic 235

Training 240

11 Budgets, Strategies, Pitfalls & Ideas 245

12 Conclusion 253

13 Acknowledgments 255

14 Glossary 257

15 Bibliography 263

16 About the Author 281