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A Store Near Me: The online presence that outranks, outshines and outlasts the competition.
300NOOK Book(eBook)
Available on Compatible NOOK Devices and the free NOOK Apps.
Overview
Product Details
ISBN-13: | 9781098304607 |
---|---|
Publisher: | BookBaby |
Publication date: | 04/06/2020 |
Sold by: | Barnes & Noble |
Format: | NOOK Book |
Pages: | 300 |
File size: | 4 MB |
About the Author
Table of Contents
1 Introduction ix
2 Six Pillars of Digital Presence 1
3 The First Pillar-Websites 5
Why does my business need a strong website? 6
Demystifying the Technical Aspects of a Website 11
Choosing a Website Platform 18
Ensuring User Security 26
Anatomy of a Quality Website 29
Ecommerce vs Informational Website 50
Web Apps & Plugins 71
Website Accessibility 75
4 The Second Pillar - Social Media 77
Why does my business need Social Media? 78
Content Strategies for Major Social Platforms 87
5 The Third Pillar - Email Marketing 109
The CSTR Approach 111
6 Fourth Pillar - Online Reviews 129
Major Platforms 132
Gathering Reviews 139
Negative Reviews 143
7 Fifth Pillar - Local SEO 147
Technical SEO 151
Content Strategy SEO 166
8 Sixth Pillar - Paid Traffic on Facebook & Google 179
Digital Ads Terminology 182
Google Ads 183
Facebook Ads 188
Common Strategies 189
9 The Six Pillars 201
10 Digital Operations 203
Picking Vendors 204
In-source vs. Out-source 206
Building a Website 212
Social Media 218
Email Marketing 223
Reviews 226
SEO 231
Paid Traffic 235
Training 240
11 Budgets, Strategies, Pitfalls & Ideas 245
12 Conclusion 253
13 Acknowledgments 255
14 Glossary 257
15 Bibliography 263
16 About the Author 281