June 21st Father's Day! All the best gift ideas.  Shop NowJune 21st Father's Day! All the best gift ideas.  Shop Now

Achieve the Competitive Edge

eBook
$9.99
Membership Card Icon
Collect stamps to save with Rewards. 10 stamps = $5. Learn More
Formats
Select a store to view item availability.

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Download NOOK app

NOOK Devices

NOOK eReaders

  • NOOK GlowLight 4 Plus
  • NOOK GlowLight 4e
  • NOOK GlowLight 4
  • NOOK GlowLight Plus 7.8"
  • NOOK GlowLight 3
  • NOOK GlowLight Plus 6"

NOOK Tablets

  • NOOK 9" Lenovo Tablet
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1"
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]

Free NOOK Reading Apps

  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

Limit 1 per customer
Would you like to know why your customers really buy from you? Do you really know what your competitive edge is? If you don’t know or would like to create one, this is the book for you!

There are 7 reasons why people buy anything. If you knew them, would it help you to grow your business?
This ebook compares the expectations of what CEO’s, presidents, operating officers, and managers want their business and/or divisions to be known for, against the reality of why their customers buy their pro...