Acting in the Million Dollar Minute, the Sequel: The Art of Acting in TV Commercials

Acting in the Million Dollar Minute, the Sequel: The Art of Acting in TV Commercials

by Tom Logan

Paperback(Updated and Expanded)

View All Available Formats & Editions
Members save with free shipping everyday! 
See details


Acting in the Million Dollar Minute deals exclusively with the art of acting in commercials. Updated, revised, and expanded for today’s commercial actor, Tom Logan uses decades of experience to give the commercial actor insight into what happens on set and how a commercial is shot. He includes guidance on how to decipher the meaning behind the commercial script, begin and end each performance, immediately obtain the auditioners' attention, and beat out your competition. In addition, Logan offers direction on "taking the camera" from another actor (i.e., upstaging), working with the product, what separates the actor who got the part from the actors who didn't, and how to give the director a performance he can “cut” in the editing room.

Compiled from thousands of comments from hundreds of casting directors, ad executives, producers, and more, Acting in the Million Dollar Minute provides practical advice from an award-winning director.

Product Details

ISBN-13: 9781538137642
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 01/19/2021
Edition description: Updated and Expanded
Pages: 304
Product dimensions: 6.03(w) x 9.06(h) x 0.65(d)

About the Author

Tom Logan is a multi-award-winning director who has written, produced, and directed a long list of TV shows, feature films, and national and international TV commercials. He is the author of the very popular How to Act & Eat at the Same Time: the Do's and Don'ts of Landing a Professional Acting Job and How to Act & Eat at the Same Time: The Sequel. Tom has two sons and lives in Newport Beach, California, and on Lake Coeur d'Alene in Coeur d'Alene, Idaho.

Table of Contents

Chapter 1: The Importance of Commercials
Chapter 2: The Slate
Chapter 3: The Top Four Complaints about Your Performance
Chapter 4: Commercial Dialogue
Chapter 5: Basic Commercial Acting Principles
Chapter 6: The Hero
Chapter 7: Why Most Multi-Person Auditions Don’t Work
Chapter 8: Multi-Person Commercials
Chapter 9: Openings and Closings
Chapter 10: Playing the Visual Environment
Chapter 11: Basic Camera Staging
Chapter 12: Script Terminology
Chapter 13: How Commercials Are Shot
Chapter 14: That’s a Wrap

Customer Reviews