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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
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SHORTLISTED: Business Book Awards 2022 - International Business Book category
CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category
The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supp...
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